‘Im doing Veganuary’ she says to me as whilst indulging in all things cheesy at a Christmas party. The V world is notoriously racketed around like a tennis ball during December as those guilty of over doing it, look at detoxing their way into the new year.
Although it is described as a ‘fad’ by the urban dictionary, it is actually far from it. Supermarkets across the county have taken to Veganuary seriously, prompting Tesco and Sainsbury’s to launch new vegan ranges this month to cater for the increasingly popular trend.
Big name stars including Lewis Hamilton, and pop sensation Ariana Grande are also both vegan, fueling the growing admiration of the lifestyle choice.
Veganuary initially started as campaign to raise awareness about animal cruelty, health concerns and the environmental impact of animal farming. More than 115,000 people across the world have already registered on Veganuary.com and the figure is rising rapidly says the charity. The website has a dedicated recipe page listing hundreds of vegan alternatives for popular dishes including burgers and pizzas, in addition to Japanese, Turkish and French cuisines. Information readily available such as this make the transition a whole lot easier and tastier.
Winter Vegetable Coulibiac with Porcini Mushroom Sauce [recipe here]
If you are interested in pledging to Veganuary, head on over to www.Veganuary.com for more information.